Friday, September 12, 2008

Content Management

Content Management is total content control. With a content management system, or CMS, you can maintain consistency across your site with a few clicks. Whether brand messaging, news, or even look and feel, a CMS makes sitewide maintenance simple and quick. But there's more to it than that.

With the many capabilities of a CMS, businesses can leverage this technology to meet business goals, drive demand, and create deeper user engagement.

By immediately posting news, blogs, comments, and other information, a company can respond almost instantaneously to changes in the digital marketplace. Whether this means adding, deleting, or editing live content, a CMS is a tool that should be carried in every webmaster's toolbox.

Still, marketers need to make sure they understand the applications, and inherent potential, of content management. Tell marketers that they can change prices, offers, and featured products at any time to meet a business goal or respond to an event affecting the company. They'll tell you their sales team thinks you're onto something.

Marketers need to remember that a CMS gives them the ability to leverage unique pieces of content across multiple sites while providing multi-lingual support and content, a critical factor for companies with an international reach and online presence.