Showing posts with label PPC. Show all posts
Showing posts with label PPC. Show all posts

Saturday, February 7, 2009

RSS Feeds

RSS content syndication is a relatively new member of the internet marketing family of campaign options. And, it seems as though new uses for RSS content are coming about very quickly. This is possibly due to recent changes in the way that major search engines like Yahoo! and Google want web site owners to advertise.

It seems like it shouldn't matter to the search engines - the way you choose to market your website. But, it does when your link popularity begins to fall due to too many links on irrelevant web directories, etc. With RSS content syndication, you will not face that problem. And the better your content, the better the chances of increasing your standing with the search engines (not to mention your site visitors).

RSS feeds are no longer just appearing on the large news sites in order to show the latest headlines. They are appearing on internet-enabled cell phones, PDA and other mobile devices. The reason this is possible is the simple XML format used to produce the RSS feed. By using RSS syndication to spread the word about your site, you are now using one of the best advertising methods for reaching the "non-traditional" web browsers installed on these mobile devices.

Anyone familiar with web directory will understand the approach recommended for RSS syndication that I will term "many doors." The many doors approach means that you are providing several different headlines for the SAME article! If you have done directory submissions, or worked with a directory submission service this is what you provided for anchor text and site descriptions.

So, you can see that while some level of time investment will be required... you will no longer need to generate huge numbers of SEO content in order to "trick" the search engines. As a matter of fact, you will probably want to concentrate your efforts on providing a few high-quality relevant articles that will gain and keep the attention of your site visitors.

You will need to generate content an update your website frequently if you want your RSS content syndication technique to be an effective form of marketing. Why?

The answer is simple, but often overlooked by those publishing RSS content for syndication. When site visitors become accustomed to looking at an RSS feed for teasers about new information they can use, and they notice that there have not been any new additions for a while they stop looking. If you decide that RSS content syndication is a good marketing tool for your site, understand that you are committing a small amount of time in order to draw and keep your web site traffic.

Saturday, December 20, 2008

SEO Careers

This is becoming a very popular job prospect. If you are looking for information on how to do an SEO Career, here is your chance to find out what it takes.

SEO copywriters are copywriters that must have a basic knowledge of how SEO works in order to write copy properly. SEO by definition is search engine optimized. How this is done is by using keywords that are highly ranked in Google. This is one of the top ways to get Google Ranking.

You will also need to know how to write SEO articles.

Be able to do article submission and directory submission in order to drive traffic to a site.

Find the keywords by using a specific tool in Google such as Adwords or other keyword analysis tools.

Find the most popular terms that are currently being used and write your article with those terms in mind. Well that was a mouthful, but that's just the beginning.

Now if you are looking at SEO careers in coding, most SEO service providers have a working knowledge of the current version of HTML. HTML stands for Hyper Text Markup Language. The current version that is available is Version # 5. Using hypertext is a way of creating links both to the page in question and links such as trackbacks for articles that someone else is commenting on or tracking.

Friday, August 1, 2008

Few SEO Techniques

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

one cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

what better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

We just lunched:-

Directory Point is the file systems, a way of organizing files and other directories; Directory (databases), a large collection of information primarily for reading .Find directory enquiries, a powerful people finder, business listings and a maps search at our
Directory and the Blog

Friday, June 27, 2008

Blogging for Money

Blogging is a growing trend among worldwide internet users. Blogs are a great way to attract attention to whatever you are promoting. Whether you are just blogging about your daily activities, providing information to a certain niche, or promoting a business or product, you can use a blog to make money. Blogging for money is simple, here's a few steps to get you started.

Blogging for money step 1: Start your own blog. There are many services you can use to start your own blog. The two I recommend are Wordpress and Blogger. The best way to use these free blogs is to host them right from your own website.

Blogging for money step 2: Once you have your blog setup you need to work on getting traffic to it. This step should be thought of as the post and ping process. You should post to your blog several times a week and then use a pinging service to ping each individual post. (Wordpress pings automatically every post.)

By posting and pinging on a regular basis, you will really begin to see traffic pick up. Another way to get traffic to your blog is to use social bookmarking. There are hundreds of different bookmark sites you can join and post your blog and get tons of free traffic.

Blogging for money step 3: Once you are getting good traffic to your blog, there are several ways to make money. First, if you haven't already, you should sign up for a Google Adsense account. These are ads you can place directly on your blog and get paid for every time someone clicks on their ads.

You can also sign up with some affiliate programs and promote their banners on your blog for another form of income. You will get a commission every time someone signs up for their programs from your blog.

There are also different companies that will pay you for leads that you provide them. This can be a very good form of income because your blog visitors don't have to pay for anything. A lead is simply a name and address and these companies will pay anywhere from $1 to $30 for leads you bring them.

As you can see, blogging for money is quite easy. The most difficult part of the process is just getting the blog setup. Once you are over that step, making money is as simple as posting to your blog. If you post on a consistent basis, you will get more traffic. The more traffic you get to your blog, the more money you will make. Get started today!

Wednesday, June 11, 2008

Internet Advertisement

Need traffic for your website? Want to generate traffic and don't know how? Need ideas on getting people to visit your website? With this article you will find most of your questions answered.

Any business requires promotion in order to flourish. This is evident from the fact that businesses depend a lot on advertising to reach the desired audience. With all the conventional media backing you, if you still feel that you are missing out the desired audience then it is the ripe time for you to consider website or Internet advertising.

Internet advertising has been very useful in generating traffic to websites and in turn helps them do more business. When the correct banners and advertisements of your product or service are placed on many websites on the internet, there are chances that many people going through those websites will visit your website.

The basics of Internet advertising is all about creating traffic flow towards your webpage. Proper efforts made towards advertising online will definitely help you in generating traffic towards your website.

One major advantage with advertising online is that it is much cheaper if compared to the conventional methods of advertising. With the growing popularity and usage of Internet, the significance of advertising on websites remains unchallenged. With the power and reach of Internet, you will have a huge target market out there that you can use by using Internet advertising techniques.

If dealing with online business, advertising online becomes really important and is also very effective. You can use a combination of online advertising methods to get the desired result. For instance, you can place all your advertisements in a website that has the maximum visitors a day. This is crucial because more visitors will ensure that you get good numbers of visitors to your webpage and business through the advertising program.

To start with advertising on the Internet, you can create an advertisement that is attractive and interesting and delivers your message clearly. Make it attractive, as the chances of people clicking are more. The best designs are the ones that use fewer words and fewer images but are simple and thus more effective.

The most common form is the banner ads for online advertising. PPC ads can also be another method of profitable advertising online. You have to use the space of the PPC ads effectively to get the maximum result. Use keywords in the ad and make the title and ads attractive.

Email marketing can be another effective online advertising method. In case of email marketing, always create the email advertisement with care not to get it labeled as Spam. You can publish a newsletter, to make online advertising for you. If you want to use a newsletter, make it interesting with good content. Send repeatedly after a fixed time with new contents. You can use blog and RSS feed, forums for online advertising. In all of them you have to provide something interesting to the readers to make it effective.

Saturday, May 31, 2008

Does SEO Mean "More Traffic"

Some SEOers now concentrate on getting more traffic as their premier goal, because most business owner can not wait for months to see the improvement of their ranking in search engine. The Boss is the boss; they care more about the result, especially the small business owner.

Actually, the word "SEO" does not mean "getting more traffic". Even those who have no knowledge of SEO can get much traffic. We have different ways to get traffic: Emailing, Ads on other sites, affiliate program, or even buy the traffic...All those ways may get significant traffic to a site, but they are not SEO method, because they can not ensure the rank in a search engine for a search term.

Emailing, when someone receive your mail, and he opens and clicks on your link, they are your traffics, but the inbound link served as a determined factor for search engine ranking does not include the link in one's mail. So whatever it's a text link or an image, search engine spider does not recognize the link in one's mail

If you have enough budget, you can advertise on other sites by putting your banner on their site. But remember that the search engine spider does not visit the words on any image, so your banner can not affect your search engine ranking, even though they can bring so much traffic to you.

Affiliate program is now a popular way to get traffic, and it is both welcomed by the business owner and SEOer. Firstly, it usually does not cost if affiliate does not generate any sales. Secondly, SEOer may get many backlinks through affiliate program and some backlinks where the page has high PR and highly related content can improve the link popularity and so they can improve your search engine ranking. The important is to offer both banner link and text link to your affiliate.

Some business owner may be not patient enough and want to get traffic in a very short time. Yes, it exists the way to get much traffic in one night - we can buy the traffic from others. It's simple and quick, some traffic provider robot generated traffic b which the hits are generated by the script. There are also traffic providers who offer traffic through PTP (pay to promotion) system by which the traffic is generated by human and sometimes they can even boost your business. But SEOer need to pay attention to the purchase of traffic, because some search engine like Google will block the site of which traffic is boosted in unusual way.

So, we have a choice to decide, boost your traffic now or let SEO do his job to improve the search engine ranking which is a long term strategy.

Sunday, April 20, 2008

How To Make An Income As A Freelance Blogger

Make abiding you don't do is yield on added online writing than you can do and be actual careful as to who you address for. Many able bloggers accept listings of acceptable and bad administration so be abiding to apprehend the comments that anybody has about a accurate alone or company.

Blogs can be categorized in altered ways. A blog column could abide of 300 words on your thoughts and opinions on a accurate accountable or it could be a 300 chat account article. Several companies are now calling online writing blogs.

Whatever you are blogging on, you will charge to body up a ability of the subject. Of course, it is best to aim for capacity that you are already accustomed with. If not, you will accept to absorb some time on researching what the accurate commodity is about.

You charge to be abiding that you address alone facts about that accurate accountable and not apocryphal statements. Even added important is to abstain plagiarism. Copying added people's plan will ruin your acceptability and could cause all kinds of agitation for your employer.

In a lot of cases if accomplishing analysis you can just do a Google seek on the exact affair and a lot of acceptable it will affectation added online writing for use as information. You can apprehend a few of the added online writing and afore you apperceive it, you will accept a lot of account in your arch as to what to write.

While there is affluence of blogging plan out there, it will yield some time and accomplishment to body up a appropriate income. However, already you authorize a name for yourself you should be in a position to ask for a reasonable bulk per commodity or post.

It can be a acceptable abstraction to yield on baby projects initially so you can feel them out to see if they are accepted and are traveling to pay. Already you authorize a acceptable accord with a applicant or clients, you will be accessible to yield on bigger projects for them.

Wednesday, April 16, 2008

5 Secret Keys To Building Website Traffic

You do not have to do this even if the money is available. There are many overlooked ways to generate low cost website traffic without having to spend what you cannot afford. Many people have banked on high cost methods and have ended up losing their wallets over it. This is a list of five simple ways to get quality website traffic.

1) Exchange links with other high ranking websites:- This is a highly proven method. Many webmasters are willing to exchange links with one another so that they can produce more public awareness about their sites. You will soon see the sudden upsurge of the traffic coming in to your site from other websites.Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines rank high sites that have inbound and outbound theme related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs of paid marketing.

2) Join a traffic exchange network:-This is similar to exchanging links but on a much higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can also use those credits when viewing other websites within the network.Traffic exchange services are the viewing of another website in the same network. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your website is quickly increased.

3) Submit articles to high ranking directories:-There are many directories and online encyclopedias on the internet which provides free space for articles to be submitted. If you want to save money, you can do the articles yourself.Make sure to write articles that are within your website’s theme. Write something that you have expertise on so that when publishers read it, they can feel your knowledge about the subject and eagerly visit your site.

4) Create a free newsletter:- This may sound like hard work because of all the articles you may need to use to build a newsletter but it is not so bad. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

5) Join online communities and forums related to your website:-This only requires your time and nothing else. You can share your knowledge and expertise with many online communities within your theme. You can also get free advertising due to the forum’s traffic.

Share your thoughts and let them see how knowledgeable you are with the subject. As you build your reputation, it makes it makes your website look like an honest business that could be trusted by many people.

Monday, March 3, 2008

Why PPC Ads Are So Popular

So what happened in the case of online PPC (pay per click) ads? What caused these kind of advertisements to become so wildly popular as they are today?

Google Launched The PPC Revolution
To answer some of these questions it is useful to go back in time a little and trace the origin of the popularity of PPC ads. There is the amazing story of well known search engine giant Google which has experienced phenomenal growth within such a short time of existence.

The Google fairy tale is still a fascinating read even today. Started by Larry Page and Sergey Brin while they were still students at Stanford, for a long time this venture grew tremendously in popularity and usage and was very widely used and yet had not found a way to generate revenue. It was obvious that charging a fee for the use of their revolutionary search engine was not the right model. That search for a way to generate revenues ended when Google was already receiving millions of visitors daily and the company just found a convenient and non-intrusive way to display advertising.

It is clear that the founders of Google realized quite early on in the game, what many others have not seen to date. That is the fact that although the Internet is widely seen as an improvement of the Television, this is not true and the web is actually an adavanced telephone more than anything else. This is easily proved by the fact that TV and the web are in fact two very different mediums. TV can accommodate a lot of advertising comfortably, but advertising on the web is usually viewed as a nuisance and intrusion into people's privacy. This is the main reason why PPC ads took off quickly even when a similar concept offline never really proved attractive to most publishers and advertisers alike.

Google looked for a way to carry advertising online to its' huge audience without intruding and came up with the idea of displaying only relevant advertisements based on searches on its' popular search engine. The idea was simple but extremely powerful and meant that somebody using keywords to search for information would end up with the organic results of their search on one side and on the other relevant advertisements on the same subject.

The next problem they had to solve was the fact that based on the huge audience they had, they would be justified in charging very high advertising rates. However the market accustomed to cheap online advertising was unlikely to accept those ad rates.

And that is how PPC ads came into use at Google. By charging only for click throughs to the site, advertisers were very happy to pay huge sums as long as it was for actual visits to their sites from people who had clicked on the Google PPC ads because they will usually have been able to generate an even larger sum of money from orders placed by a percentage of the visitors who arrived at their sites.