Friday, September 12, 2008

Content Management

Content Management is total content control. With a content management system, or CMS, you can maintain consistency across your site with a few clicks. Whether brand messaging, news, or even look and feel, a CMS makes sitewide maintenance simple and quick. But there's more to it than that.

With the many capabilities of a CMS, businesses can leverage this technology to meet business goals, drive demand, and create deeper user engagement.

By immediately posting news, blogs, comments, and other information, a company can respond almost instantaneously to changes in the digital marketplace. Whether this means adding, deleting, or editing live content, a CMS is a tool that should be carried in every webmaster's toolbox.

Still, marketers need to make sure they understand the applications, and inherent potential, of content management. Tell marketers that they can change prices, offers, and featured products at any time to meet a business goal or respond to an event affecting the company. They'll tell you their sales team thinks you're onto something.

Marketers need to remember that a CMS gives them the ability to leverage unique pieces of content across multiple sites while providing multi-lingual support and content, a critical factor for companies with an international reach and online presence.

Thursday, September 4, 2008

Top reasons to multiple redirected URLs

There are several ways to redirect domains, but, most of them will get you in difficulty with the search engines. The search engine friendly way to redirect URLs is to use what is know as a 301 redirect (you can see how Google and Yahoo! specifically endorse this kind of redirection). Here is my take about the different redirection methods and their implications on search engine optimization:
There are multiple reasons to redirect URLs. For one, your web pages may have moved but their old URLs may still live in users' bookmarks or in search engine indexes. Without implementing some sort or redirection, that traffic would be lost
On occasions, you may also want to register several extensions for your domain name: '', '' and '', and have '' and '' automatically redirect visitors to your site, hosted under ''.

Besides, if your company sells several products, you may want to give each of them an individual domain name, and have it point to a specific subdirectory of your main site. For illustration, if you own a site that sells a product called 'Marketing Made Easy', you may want to set up a domain such as '', and redirect it to subdirectory: