Optimising your website requires many different skills and tactics to come together for your website. First, let's look at your websites homepage. There are lots you can do to increase your rank on search engines, it still amazes me how few websites make even the most simplest of changes which could have incredible effects on their sites placement.
If like all websites, unless you are in the dark ages, you have images on your website then make them work for you. By editing the 'ALT' tag you can give the images a name which contains keywords so to be useful when search engines spiders trawl through your sites html code. If your website was on classic car sales and you label your images as 'car 1' this will have very little impact for the spiders but if you try naming a picture of an Aston Martin as 'classic Austin Martin' this would only serve to help your sites rankings. But also important to naming your images is that not all visitors to your website will see it the same way that you see it on your screen. Some businesses and users do not view images on sites and turns those functions off.
By turning images off on their browser this allows for faster speeds when visiting sites and controls what employees can see. By giving 'ALT' names to images that say what they are you will enhance the visitors experience as well as helping to increase your ranking. When working with images on your website, you will need to optimise images either using a program like Photoshop or one online. When a visitor to your website has to wait for photos to load, they may quickly decide against waiting even one second longer. Remember, the longer it takes for a page to load the quicker the visitor will want to leave. Keep page loads within a few seconds if possible.
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