Search engine optimization, also known as SEO, is what can contribute to high traffic ratings to your website. Everywhere website are struggling to get noticed in the world of the Internet. Search engine optimization aims to attract more visitors to a website by helping it attain a higher ranking in the search engines. This basically means that SEO’s number one goal is to make a website appear on the first pages of a search engine such as google. Here are 6 reasons why search engine optimization is important.
1. 91% of Internet users use search engines to navigate the web
2. 85% of search engine users do not look past the first 2 pages of results. This means that people rarely look at more than 40 search engine results.
3. There are nearly 300 million people that use search engines everyday.
4. Search engine optimization is cheap if you hire professionals, but if you know how to do it yourself it is free.
5. 80% of Internet users say search engine are the leading vehicle for discovering web sites. This study shows that search engines surpass banner ads, web links, e-mail links, proving that SEO is more important than any other media outlets online.
6. Between 78 - 84% of all website traffic comes from search engines. This means that people will look in search engines just to visit your site.
These are just a few of the reasons why you should start investing your resources into search engine optimization. Search engines have proven themselves to be the most powerful way to market your website. With out there help it will be hard to attract traffic to your website. Competition is tough and to beat it you need expand your search engine optimization
Saturday, February 14, 2009
6 Reason Why Seo Is Essential
Labels: Article, Banner Ads, Blogging, Blogs Ads, First, Internet Marketing, Money, Online Ads, Seo, Tips for SE, Traffic, Website
Posted by Shiv Prasad at 10:50 PM 0 comments
Saturday, February 7, 2009
RSS Feeds
It seems like it shouldn't matter to the search engines - the way you choose to market your website. But, it does when your link popularity begins to fall due to too many links on irrelevant web directories, etc. With RSS content syndication, you will not face that problem. And the better your content, the better the chances of increasing your standing with the search engines (not to mention your site visitors).
RSS feeds are no longer just appearing on the large news sites in order to show the latest headlines. They are appearing on internet-enabled cell phones, PDA and other mobile devices. The reason this is possible is the simple XML format used to produce the RSS feed. By using RSS syndication to spread the word about your site, you are now using one of the best advertising methods for reaching the "non-traditional" web browsers installed on these mobile devices.
Anyone familiar with web directory will understand the approach recommended for RSS syndication that I will term "many doors." The many doors approach means that you are providing several different headlines for the SAME article! If you have done directory submissions, or worked with a directory submission service this is what you provided for anchor text and site descriptions.
So, you can see that while some level of time investment will be required... you will no longer need to generate huge numbers of SEO content in order to "trick" the search engines. As a matter of fact, you will probably want to concentrate your efforts on providing a few high-quality relevant articles that will gain and keep the attention of your site visitors.
You will need to generate content an update your website frequently if you want your RSS content syndication technique to be an effective form of marketing. Why?
The answer is simple, but often overlooked by those publishing RSS content for syndication. When site visitors become accustomed to looking at an RSS feed for teasers about new information they can use, and they notice that there have not been any new additions for a while they stop looking. If you decide that RSS content syndication is a good marketing tool for your site, understand that you are committing a small amount of time in order to draw and keep your web site traffic.
Labels: Advertisement, Article, Banner Ads, Black hat, Blogging, Blogs Ads, First, Google, Internet Marketing, Link Building, Online Ads, PPC, PR, RSS, Seo, Tips for SE, Traffic
Posted by Shiv Prasad at 11:02 AM 0 comments
Thursday, November 27, 2008
Keyword Ideas
1. Use Google Keywords
You can use Google's free keyword tool to find more keyword ideas. Just type in the keyword that you would like to get ideas for, and Google will list keyword phrases and average monthly search volumes.
2. Use Wordtracker
Wordtracker is one of the leading keyword research tools available. They have a free trial version that you can use. Just type in your keyword, and Wordtracker will list suggested keywords along with their estimated daily search volume. Wordtracker also offers 7 free videos on how to find and use keywords.
3. Use Keyword Discovery
Keyword Discovery also has a free trial that you can use to find more keyword ideas. I like Keyword Discovery because they give more results than Wordtracker's free version. Keyword Discovery also has a paid version that will give you a lot more information than you can get for free.
4. Get Your Competitor's Keywords
One aspect of the Internet is that you can't really hide what you are doing. This makes it easy for anyone to go to a webpage and see which keywords they are using. To do this, just right click on the webpage and view the source. Then look at the top in the title and meta tags to see which keywords they are using on their website.
Labels: Article, Banner Ads, Black hat, Blogging, Blogs Ads, Website, wordpress
Posted by Deepak Shrivastava at 6:29 AM 0 comments
Friday, September 12, 2008
Content Management
With the many capabilities of a CMS, businesses can leverage this technology to meet business goals, drive demand, and create deeper user engagement.
By immediately posting news, blogs, comments, and other information, a company can respond almost instantaneously to changes in the digital marketplace. Whether this means adding, deleting, or editing live content, a CMS is a tool that should be carried in every webmaster's toolbox.
Still, marketers need to make sure they understand the applications, and inherent potential, of content management. Tell marketers that they can change prices, offers, and featured products at any time to meet a business goal or respond to an event affecting the company. They'll tell you their sales team thinks you're onto something.
Marketers need to remember that a CMS gives them the ability to leverage unique pieces of content across multiple sites while providing multi-lingual support and content, a critical factor for companies with an international reach and online presence.
Labels: Article, Black hat, Blogging, Techqunic, Tips for SE, Traffic, Website
Posted by Shiv Prasad at 9:54 PM 0 comments
Friday, August 1, 2008
Few SEO Techniques
But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.
1. Link exchanges
one cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.
2. Write or acquire key word rich articles
Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.
3. Catchy Domain Name
what better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.
4. Organize your site navigation
We just lunched:-
Directory and the Blog
Labels: Advertisement, Article, Blogging, Content, Internet Marketing, PPC, Techqunic, Tips for SE, Traffic, Website
Posted by Shiv Prasad at 10:57 PM 0 comments
Saturday, July 26, 2008
VIP Marketing Tips For Google
If you own a website, you probably have one thing on the top of your "to do" list- make sure that your website ranks well on the google organics listings for the specific keywords or the phrases of keywords which are most pertinent to your products or services. Making your website appear as the first result to search of those keywords is possible and, as long as you choose the best and most appropriate keywords for the SEO search plan you have in mind.
Here are useful tips in making your site SEO for Google.
1. The first is the most basic, yet most important to Google SEO- making sure the right keywords are chosen. Choosing the correct keywords is the first factor, which contributes to Google page rank success. Try to avoid the use of one-word keywords like pants or bowls. This is important for two reasons; first, it would be impossible to rank well with such obscure terms due to competitiveness and; second, using generic keywords generates generic traffic; undermining the very optimization you are trying to create. Remember- the rule of thumb with keywords and keyword phrases is is succinct while also encompassing at the same time.
2. The second tip is ensuring the overall good optimization of your website. This is yet another basic principle of case studies conducted on those sites which are the most successfully optimized. Optimizing your website for Google entails the strategic placement of keywords in areas like meta tags, title tags, alt tags, header tags and, of course, in your content. This goes so far as to including the keywords in the domain name for your site. All of these points help to further your site in it's the Google SEO world.
Labels: Blogging, Blogs Ads, Google, Link Building, Money, Online Ads, Website, wordpress
Posted by Shiv Prasad at 9:42 AM 0 comments
Sunday, July 6, 2008
Content Management System In Seo Services
It is a well known fact that technology in SEO services is very fast. With this the presentation of content as well as its editing features also changes. The content management system in SEO services presents the right way to publish content in various web directories, RSS feeds, polls, forums and news flashes etc. This system works perfectly in a simultaneous manner for all those companies that are into elearning, corporate architecture and media organizations and even for all those who remain in onlinebusiness activity.
There is another content management system for SEO services that is termed as enterprise content management system. This helps to create, capture, manage and distribute many multiple format pictures as well as audio and video across the World Wide Web. Along with this it is the synchronized content consistent with these SEO applications and appropriate distribution of the ideas. Also make sure that you make the content with the use of proper and matching keywords. Because when you post content there to track and earn the much needed popularity. This can pay you rich dividends. Thus, to sell the products and services online does not mean that you need to be there. In fact it is a proper application and the utilization of the content management system that works to your benefits and give you high search engine page rank.
Labels: Article, Banner Ads, Black hat, Blogging, Blogs Ads, Content, Internet Marketing, Link Building, Money, Online Ads, PR, Seo
Posted by Shiv Prasad at 8:13 AM 0 comments
Friday, June 27, 2008
Blogging for Money
Blogging is a growing trend among worldwide internet users. Blogs are a great way to attract attention to whatever you are promoting. Whether you are just blogging about your daily activities, providing information to a certain niche, or promoting a business or product, you can use a blog to make money. Blogging for money is simple, here's a few steps to get you started.
Blogging for money step 1: Start your own blog. There are many services you can use to start your own blog. The two I recommend are Wordpress and Blogger. The best way to use these free blogs is to host them right from your own website.
Blogging for money step 2: Once you have your blog setup you need to work on getting traffic to it. This step should be thought of as the post and ping process. You should post to your blog several times a week and then use a pinging service to ping each individual post. (Wordpress pings automatically every post.)
By posting and pinging on a regular basis, you will really begin to see traffic pick up. Another way to get traffic to your blog is to use social bookmarking. There are hundreds of different bookmark sites you can join and post your blog and get tons of free traffic.
Blogging for money step 3: Once you are getting good traffic to your blog, there are several ways to make money. First, if you haven't already, you should sign up for a Google Adsense account. These are ads you can place directly on your blog and get paid for every time someone clicks on their ads.
You can also sign up with some affiliate programs and promote their banners on your blog for another form of income. You will get a commission every time someone signs up for their programs from your blog.
There are also different companies that will pay you for leads that you provide them. This can be a very good form of income because your blog visitors don't have to pay for anything. A lead is simply a name and address and these companies will pay anywhere from $1 to $30 for leads you bring them.
As you can see, blogging for money is quite easy. The most difficult part of the process is just getting the blog setup. Once you are over that step, making money is as simple as posting to your blog. If you post on a consistent basis, you will get more traffic. The more traffic you get to your blog, the more money you will make. Get started today!
Labels: Advertisement, Banner Ads, Black hat, Blogging, Blogs Ads, First, Google, Internet Marketing, Link Building, Money, Online Ads, PPC, PR, Tips for SE, Traffic, Website, wordpress
Posted by Shiv Prasad at 10:59 AM 0 comments
Saturday, May 31, 2008
Does SEO Mean "More Traffic"
Some SEOers now concentrate on getting more traffic as their premier goal, because most business owner can not wait for months to see the improvement of their ranking in search engine. The Boss is the boss; they care more about the result, especially the small business owner.
Actually, the word "SEO" does not mean "getting more traffic". Even those who have no knowledge of SEO can get much traffic. We have different ways to get traffic: Emailing, Ads on other sites, affiliate program, or even buy the traffic...All those ways may get significant traffic to a site, but they are not SEO method, because they can not ensure the rank in a search engine for a search term.
Emailing, when someone receive your mail, and he opens and clicks on your link, they are your traffics, but the inbound link served as a determined factor for search engine ranking does not include the link in one's mail. So whatever it's a text link or an image, search engine spider does not recognize the link in one's mail
If you have enough budget, you can advertise on other sites by putting your banner on their site. But remember that the search engine spider does not visit the words on any image, so your banner can not affect your search engine ranking, even though they can bring so much traffic to you.
Affiliate program is now a popular way to get traffic, and it is both welcomed by the business owner and SEOer. Firstly, it usually does not cost if affiliate does not generate any sales. Secondly, SEOer may get many backlinks through affiliate program and some backlinks where the page has high PR and highly related content can improve the link popularity and so they can improve your search engine ranking. The important is to offer both banner link and text link to your affiliate.
Some business owner may be not patient enough and want to get traffic in a very short time. Yes, it exists the way to get much traffic in one night - we can buy the traffic from others. It's simple and quick, some traffic provider robot generated traffic b which the hits are generated by the script. There are also traffic providers who offer traffic through PTP (pay to promotion) system by which the traffic is generated by human and sometimes they can even boost your business. But SEOer need to pay attention to the purchase of traffic, because some search engine like Google will block the site of which traffic is boosted in unusual way.
So, we have a choice to decide, boost your traffic now or let SEO do his job to improve the search engine ranking which is a long term strategy.
Labels: Article, Banner Ads, Black hat, Blogging, Blogs Ads, First, Google, Internet Marketing, Money, Online Ads, PPC, PR, Seo, Tips for SE, Traffic, Website
Posted by Shiv Prasad at 2:57 AM 0 comments
Tuesday, May 13, 2008
Increasing Link Popularity with Submitedge.com
There are many manners how to improve popularity of Links. If you are a webmaster which is hungry for a better row in search engines, this article was written for you. There are hundreds of factors which determine your position of Search Engine. Except factors of on-page there are factors of in the off-page too. And these factors seem to be most important for large search engines like Google, Yahoo! and MSN.
When I speak about off-page factors like Link Building, I mean not only the number of the links pointing to your website. If you want to achieve top positions in search engines you must care about relevance of your back links. Let's say you are a web designer. In your case the most valuable links are from another web designers websites. Very valuable will be links from related industries like web hosting, search engine optimization (SEO) or webmaster tools. By contrast, link from site like online casino will have minimal value for you. From this reason exchange links with relevant websites only. Internet is full of sites related to yours so why waste your time with gaining worthless back links?
The glance of Let to other factors used by search engines to determine the value of the back links. You probably heard "one-way" and "reciprocal" links. One-way links are links where webmaster of site A links to site B but webmaster of site B doesn't link back to site A. Reciprocal links are links where webmaster A links to site B and webmaster B links back to site A. There are two important facts:
1. One-way links have a little higher value for search engines. Search engines suppose that one-way links are most likely natural and predicate the quality of the linked website.
2. Reciprocal links have a little lower value from the reason mentioned above. But it is easier to get reciprocal link then one-way link (In case that your site is quality, of course. For poor websites it is always difficult to gain back links). Anyway relevant reciprocal link is always better then one-way link from unrelated website.
The last factor I will describe in this article is the age of the domain. If you get link from the 5 years old domain the link will have higher value then link from the new site. Many spammers register domains for one year, use them as link farms and when they are banned by search engines (it takes probably less then one year) then they don't renew this domain and register a new one. On the other side, if the site is a few years old and had never used any unfair SEO tactics, search engines give this site higher importance.
So if you are trying to improve link popularity of your website, don't forget that it is not only about pagerank. You need links from quality websites. Making your website the best in your field is the right way how to get these valuable links.
Labels: Advertisement, Article, Blogging, Blogs Ads, Google, Internet Marketing, Link Building, Money, Seo, Tips for SE, Traffic
Posted by Shiv Prasad at 11:46 PM 0 comments
Friday, May 2, 2008
Boost Your Traffic For Free !
For most people, getting high-quality targeted visitors to their site is probably one of the "hardest" things to do ... unfortunately it's also the most important.
The reason it's difficult for most small businesses and online marketers is that the majority of popular site promotion strategies either take up A LOT of time, cost a lot of money, or are too risky. Right?
Well, I'm write this article because I want to let you know about a new, fully-automated traffic-generation system that can send 1000s of targeted prospects to your site, every single day, absolutely FREE!
Would you believe that this new system is:
-> 100% Free! - Always has been, and always will beI thought it was too good to be true at first ... but after testing it out, the results have been extremely profitable. And the feedback so far has been great:
-> Automated - 5 minutes to set it up, then forget it
-> Targeted - you'll get only real, targeted traffic
-> "Viral" - your traffic will increase exponentially
This is really amazing! I never thought something free could bring so much traffic. Truthfully, it seems to be working better than most of my paid ads."
Anyway, do us both a favor and check it out ASAP. It's still pretty new and you will benefit .
Labels: Advertisement, Article, Blogging, Blogs Ads, Internet Marketing, Money, Online Ads, Tips for SE, Traffic, Website
Posted by Shiv Prasad at 1:13 AM 0 comments
Monday, April 28, 2008
Search Engine Marketing
The whole facade of marketing has undergone a huge change thanks to the technological development. Search engine marketing is just one of the outputs of this change. This is no longer a part of the search engine optimization methodology but is a totally new term. Search engine marketing
• Locates a websiteWithin a good search engines for increasing page rank, improving the site traffic, maximum exposure and effectiveness.
• Researches a website
• Submits a website
• Positions a website
Search engine marketing may also perform the tasks of choosing the target keywords and keyword phrases for the web site’s meta tags. Search engine marketing either through paid search and natural search optimization, gets in highly qualified visitors
This field is growing at a faster rate in spite of being subjected to constantly changing algorithms and business models of search engines. There are certain upcoming trends in Search Engine Marketing that have been discussed below
MSN’s New Search Engine:
Google, MSN and Yahoo are the topmost search engines for a long time. However recently, MSN launched its own index. Prior to this, MSN would depend on Yahoo to showcase its search results. Currently MSN is using Yahoo/overture paid search results in the Sponsored site section of its search results pages. MSN will soon be launching their own paid search product which will present search engine marketers with increased keyword inventory along with another search site.
Content:
Another important factor to help in search engine marketing is content. Search engines have given more importance to on page optimization with its focus on tags and content components. Google gives more importance to relevant and original content on topics in relation to your business. Our previous article “Articles: Tools for marketing” has explained the concept of content for marketing in details.
Search Results:
Search engines are becoming more refined while indexing websites. Their algorithms keep on changing which in turn changes the search results. The Jagger update by Google is a very good example of changing search results. The Jagger update changed the rankings of many sites as it indexed the sites on the basis of content. So the websites having relevant and original content found themselves on the first few pages.
Integration of Search Engine with other forms of media:
Incorporation of search engine marketing in various companies has increased in few years. Search engine optimization and paid search have always been considered different from other online marketing techniques. However, both traditional and interactive marketers have comprehended the benefits of Search Engine Marketing as an important technique in marketing.
Labels: Advertisement, Blogging, Internet Marketing, Money, Seo, Tips for SE
Posted by Shiv Prasad at 2:53 AM 0 comments
Sunday, April 20, 2008
How To Make An Income As A Freelance Blogger
Make abiding you don't do is yield on added online writing than you can do and be actual careful as to who you address for. Many able bloggers accept listings of acceptable and bad administration so be abiding to apprehend the comments that anybody has about a accurate alone or company.
Blogs can be categorized in altered ways. A blog column could abide of 300 words on your thoughts and opinions on a accurate accountable or it could be a 300 chat account article. Several companies are now calling online writing blogs.
Whatever you are blogging on, you will charge to body up a ability of the subject. Of course, it is best to aim for capacity that you are already accustomed with. If not, you will accept to absorb some time on researching what the accurate commodity is about.
You charge to be abiding that you address alone facts about that accurate accountable and not apocryphal statements. Even added important is to abstain plagiarism. Copying added people's plan will ruin your acceptability and could cause all kinds of agitation for your employer.
In a lot of cases if accomplishing analysis you can just do a Google seek on the exact affair and a lot of acceptable it will affectation added online writing for use as information. You can apprehend a few of the added online writing and afore you apperceive it, you will accept a lot of account in your arch as to what to write.
While there is affluence of blogging plan out there, it will yield some time and accomplishment to body up a appropriate income. However, already you authorize a name for yourself you should be in a position to ask for a reasonable bulk per commodity or post.
It can be a acceptable abstraction to yield on baby projects initially so you can feel them out to see if they are accepted and are traveling to pay. Already you authorize a acceptable accord with a applicant or clients, you will be accessible to yield on bigger projects for them.
Labels: Advertisement, Article, Banner Ads, Black hat, Blogging, Blogs Ads, Internet Marketing, Link Building, Money, Online Ads, PPC, PR, Seo, Tips for SE, Traffic, Website, wordpress
Posted by Shiv Prasad at 1:11 PM 0 comments
Wednesday, April 16, 2008
5 Secret Keys To Building Website Traffic
You do not have to do this even if the money is available. There are many overlooked ways to generate low cost website traffic without having to spend what you cannot afford. Many people have banked on high cost methods and have ended up losing their wallets over it. This is a list of five simple ways to get quality website traffic.
1) Exchange links with other high ranking websites:- This is a highly proven method. Many webmasters are willing to exchange links with one another so that they can produce more public awareness about their sites. You will soon see the sudden upsurge of the traffic coming in to your site from other websites.Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines rank high sites that have inbound and outbound theme related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs of paid marketing.
2) Join a traffic exchange network:-This is similar to exchanging links but on a much higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can also use those credits when viewing other websites within the network.Traffic exchange services are the viewing of another website in the same network. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your website is quickly increased.
3) Submit articles to high ranking directories:-There are many directories and online encyclopedias on the internet which provides free space for articles to be submitted. If you want to save money, you can do the articles yourself.Make sure to write articles that are within your website’s theme. Write something that you have expertise on so that when publishers read it, they can feel your knowledge about the subject and eagerly visit your site.
4) Create a free newsletter:- This may sound like hard work because of all the articles you may need to use to build a newsletter but it is not so bad. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.
5) Join online communities and forums related to your website:-This only requires your time and nothing else. You can share your knowledge and expertise with many online communities within your theme. You can also get free advertising due to the forum’s traffic.
Share your thoughts and let them see how knowledgeable you are with the subject. As you build your reputation, it makes it makes your website look like an honest business that could be trusted by many people.
Labels: Advertisement, Article, Banner Ads, Black hat, Blogging, Blogs Ads, First, Google, Internet Marketing, Link Building, Money, Online Ads, PPC, PR, Seo, Tips for SE, Traffic, Website, wordpress
Posted by Shiv Prasad at 12:40 AM 0 comments
Monday, March 17, 2008
SEO Services: The Traffic Generator
Reasons to Use SEO Services India
In a recent estimate, it is found that around 100 million searches are conducted every day. By implementing these meaningful services into your business operations, companies are expanding their net profits by adding more and more customers. Due to fierce competition, it is really difficult to retain the leadership in the market and positive efforts are needed to secure the pie which you might lose otherwise.
Through these services, you can increase your return on investment or ROI to a much considerable extent in comparison to other marketing techniques and campaigns.
One of the greatest benefits of using SEO services is the traffic generation. You can easily get your potential users and customers by putting little efforts and smart implementation.
If you are thinking about the solutions that linger their impacts on a company’s health, search engine optimization services are the only possible answer. These services work in a long term and permanent direction and holds on your traffic generation. Availing optimization techniques once means, the impact can stay at the top for comparatively longer periods.
Search engine optimization results in huge savings on ad-spent using traditional channels of marketing.
Labels: Advertisement, Article, Blogging, Internet Marketing, Money, Seo, Tips for SE, Traffic, Website
Posted by Shiv Prasad at 12:37 AM 0 comments
Monday, March 3, 2008
Why PPC Ads Are So Popular
So what happened in the case of online PPC (pay per click) ads? What caused these kind of advertisements to become so wildly popular as they are today?
Google Launched The PPC Revolution
To answer some of these questions it is useful to go back in time a little and trace the origin of the popularity of PPC ads. There is the amazing story of well known search engine giant Google which has experienced phenomenal growth within such a short time of existence.
The Google fairy tale is still a fascinating read even today. Started by Larry Page and Sergey Brin while they were still students at Stanford, for a long time this venture grew tremendously in popularity and usage and was very widely used and yet had not found a way to generate revenue. It was obvious that charging a fee for the use of their revolutionary search engine was not the right model. That search for a way to generate revenues ended when Google was already receiving millions of visitors daily and the company just found a convenient and non-intrusive way to display advertising.
It is clear that the founders of Google realized quite early on in the game, what many others have not seen to date. That is the fact that although the Internet is widely seen as an improvement of the Television, this is not true and the web is actually an adavanced telephone more than anything else. This is easily proved by the fact that TV and the web are in fact two very different mediums. TV can accommodate a lot of advertising comfortably, but advertising on the web is usually viewed as a nuisance and intrusion into people's privacy. This is the main reason why PPC ads took off quickly even when a similar concept offline never really proved attractive to most publishers and advertisers alike.
Google looked for a way to carry advertising online to its' huge audience without intruding and came up with the idea of displaying only relevant advertisements based on searches on its' popular search engine. The idea was simple but extremely powerful and meant that somebody using keywords to search for information would end up with the organic results of their search on one side and on the other relevant advertisements on the same subject.
The next problem they had to solve was the fact that based on the huge audience they had, they would be justified in charging very high advertising rates. However the market accustomed to cheap online advertising was unlikely to accept those ad rates.
And that is how PPC ads came into use at Google. By charging only for click throughs to the site, advertisers were very happy to pay huge sums as long as it was for actual visits to their sites from people who had clicked on the Google PPC ads because they will usually have been able to generate an even larger sum of money from orders placed by a percentage of the visitors who arrived at their sites.
Labels: Advertisement, Blogging, Blogs Ads, Internet Marketing, Money, Online Ads, PPC, Tips for SE
Posted by Shiv Prasad at 5:26 AM 0 comments
Thursday, February 21, 2008
Past of Blogging
Blogging for profits usually involve a blogging tool or platform. Blogger .com and Wordpress are two of the most popular ones. This article focus on using the former and why I do not think it is an ideal tool to use if you plan to make money blogging for the long term.
No doubt Blogger.com is a popular blogging platform which attracts thousands of people who want to start making blogs and post them on the net. However, for business savvy people, blogger may prove to be a liability instead of a tool for making money. For one, if you apply for a blogger account and use it to post affiliate links, sometimes blogger will detect these links as malicious, spam, or porn links and will automatically shut down your account. Blogger also posts your blogs to certain blog directories such as blogspot, where you cannot sell your blog or receive any earnings easily.
Google bought Blogger.com in 2003 in an anticipation of the rush of bloggers and blog posts and creation of new content. As such, Google created a different search tool called blog search. This search tool screens all blogs to its search domain, leaving other non-blog sites to be picked up by the normal Google search. In short, this means that you cannot create good back links and have a high ranking for your blogs in Google. Ultimately, blogger is not a reliable tool for search engine optimization.
Aside from these, blogger has limited plug-ins, themes, and add-ons compared to the likes of Wordpress. These perks improve your blogging experience and sometimes come in handy when posting blogs depending on your preference. Blogger may be free, but there are cases where Wordpress seems to surpass Blogger.com when you really want to earn money. Most blogging veterans do not recommend Blogger.com if earning money is the concern and would rather endorse Wordpress.
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Labels: Blogging, Blogs Ads, First, Online Ads, Tips for SE, wordpress
Posted by Shiv Prasad at 6:17 AM 0 comments