Showing posts with label Link Building. Show all posts
Showing posts with label Link Building. Show all posts

Saturday, February 7, 2009

RSS Feeds

RSS content syndication is a relatively new member of the internet marketing family of campaign options. And, it seems as though new uses for RSS content are coming about very quickly. This is possibly due to recent changes in the way that major search engines like Yahoo! and Google want web site owners to advertise.

It seems like it shouldn't matter to the search engines - the way you choose to market your website. But, it does when your link popularity begins to fall due to too many links on irrelevant web directories, etc. With RSS content syndication, you will not face that problem. And the better your content, the better the chances of increasing your standing with the search engines (not to mention your site visitors).

RSS feeds are no longer just appearing on the large news sites in order to show the latest headlines. They are appearing on internet-enabled cell phones, PDA and other mobile devices. The reason this is possible is the simple XML format used to produce the RSS feed. By using RSS syndication to spread the word about your site, you are now using one of the best advertising methods for reaching the "non-traditional" web browsers installed on these mobile devices.

Anyone familiar with web directory will understand the approach recommended for RSS syndication that I will term "many doors." The many doors approach means that you are providing several different headlines for the SAME article! If you have done directory submissions, or worked with a directory submission service this is what you provided for anchor text and site descriptions.

So, you can see that while some level of time investment will be required... you will no longer need to generate huge numbers of SEO content in order to "trick" the search engines. As a matter of fact, you will probably want to concentrate your efforts on providing a few high-quality relevant articles that will gain and keep the attention of your site visitors.

You will need to generate content an update your website frequently if you want your RSS content syndication technique to be an effective form of marketing. Why?

The answer is simple, but often overlooked by those publishing RSS content for syndication. When site visitors become accustomed to looking at an RSS feed for teasers about new information they can use, and they notice that there have not been any new additions for a while they stop looking. If you decide that RSS content syndication is a good marketing tool for your site, understand that you are committing a small amount of time in order to draw and keep your web site traffic.

Saturday, December 20, 2008

SEO Careers

This is becoming a very popular job prospect. If you are looking for information on how to do an SEO Career, here is your chance to find out what it takes.

SEO copywriters are copywriters that must have a basic knowledge of how SEO works in order to write copy properly. SEO by definition is search engine optimized. How this is done is by using keywords that are highly ranked in Google. This is one of the top ways to get Google Ranking.

You will also need to know how to write SEO articles.

Be able to do article submission and directory submission in order to drive traffic to a site.

Find the keywords by using a specific tool in Google such as Adwords or other keyword analysis tools.

Find the most popular terms that are currently being used and write your article with those terms in mind. Well that was a mouthful, but that's just the beginning.

Now if you are looking at SEO careers in coding, most SEO service providers have a working knowledge of the current version of HTML. HTML stands for Hyper Text Markup Language. The current version that is available is Version # 5. Using hypertext is a way of creating links both to the page in question and links such as trackbacks for articles that someone else is commenting on or tracking.

Thursday, August 21, 2008

Bad SEO

There are plenty of articles about how to avoid bad SEOs, so I wasn’t too surprised when I started my research to see how many articles have been written about avoiding bad clients. Many were…eloquent, to say the least. They reminded me a little bit of a particularly bad boss I had once. He possessed three nasty qualities: first, everything was a crisis and had to be done immediately; second, he refused to use a computer or even a typewriter (so I had to print out his email and get handwritten replies from him); and third, his handwriting required about a month to learn how to read with any accuracy.

I mention this because clients are short-term bosses. If your client wants you to work under conditions you wouldn’t take from a boss, you shouldn’t be working with that client. Clients are not spouses; you should not take them on hoping that they’ll change (you shouldn’t do that with a spouse either, of course, but that’s a different article). If you turn down a client because it isn’t working, or it isn’t going to work, you end up saving both you and the client a lot of pain and misspent energy and resources.

As with prospective employers or romantic partners, turning a client down doesn’t mean that the client or you are bad, it just means that you aren’t a good match for each other. For example, if you can’t help a business reach its SEO goals for the amount of money they can afford to spend, you should turn them away, and if possible point them to a colleague who can. This can happen for businesses with a highly local clientele. A very small regional real estate company, for example, might or might not get enough traffic from an SEO campaign to justify its expense.
It’s not always that simple though. You might run across clients with attitudes which make your job more difficult. And I’ll start covering these dangerous characters in the next section.

Saturday, July 26, 2008

VIP Marketing Tips For Google


If you own a website, you probably have one thing on the top of your "to do" list- make sure that your website ranks well on the google organics listings for the specific keywords or the phrases of keywords which are most pertinent to your products or services. Making your website appear as the first result to search of those keywords is possible and, as long as you choose the best and most appropriate keywords for the SEO search plan you have in mind.

Here are useful tips in making your site SEO for Google.

1. The first is the most basic, yet most important to Google SEO- making sure the right keywords are chosen. Choosing the correct keywords is the first factor, which contributes to Google page rank success. Try to avoid the use of one-word keywords like pants or bowls. This is important for two reasons; first, it would be impossible to rank well with such obscure terms due to competitiveness and; second, using generic keywords generates generic traffic; undermining the very optimization you are trying to create. Remember- the rule of thumb with keywords and keyword phrases is is succinct while also encompassing at the same time.

2. The second tip is ensuring the overall good optimization of your website. This is yet another basic principle of case studies conducted on those sites which are the most successfully optimized. Optimizing your website for Google entails the strategic placement of keywords in areas like meta tags, title tags, alt tags, header tags and, of course, in your content. This goes so far as to including the keywords in the domain name for your site. All of these points help to further your site in it's the Google SEO world.

Sunday, July 6, 2008

Content Management System In Seo Services

The way and the manner in which your website content will be publishes is defined by the content management system. This is considered as the most effective methods that will spread your voice to millions of audiences in the manner which is liked and praised by everybody. You are just required to choose the application or software to make things to be implemented according to your format. The rest what will be followed is automatic.

It is a well known fact that technology in SEO services is very fast. With this the presentation of content as well as its editing features also changes. The content management system in SEO services presents the right way to publish content in various web directories, RSS feeds, polls, forums and news flashes etc. This system works perfectly in a simultaneous manner for all those companies that are into elearning, corporate architecture and media organizations and even for all those who remain in onlinebusiness activity.

There is another content management system for SEO services that is termed as enterprise content management system. This helps to create, capture, manage and distribute many multiple format pictures as well as audio and video across the World Wide Web. Along with this it is the synchronized content consistent with these SEO applications and appropriate distribution of the ideas. Also make sure that you make the content with the use of proper and matching keywords. Because when you post content there to track and earn the much needed popularity. This can pay you rich dividends. Thus, to sell the products and services online does not mean that you need to be there. In fact it is a proper application and the utilization of the content management system that works to your benefits and give you high search engine page rank.

Friday, June 27, 2008

Blogging for Money

Blogging is a growing trend among worldwide internet users. Blogs are a great way to attract attention to whatever you are promoting. Whether you are just blogging about your daily activities, providing information to a certain niche, or promoting a business or product, you can use a blog to make money. Blogging for money is simple, here's a few steps to get you started.

Blogging for money step 1: Start your own blog. There are many services you can use to start your own blog. The two I recommend are Wordpress and Blogger. The best way to use these free blogs is to host them right from your own website.

Blogging for money step 2: Once you have your blog setup you need to work on getting traffic to it. This step should be thought of as the post and ping process. You should post to your blog several times a week and then use a pinging service to ping each individual post. (Wordpress pings automatically every post.)

By posting and pinging on a regular basis, you will really begin to see traffic pick up. Another way to get traffic to your blog is to use social bookmarking. There are hundreds of different bookmark sites you can join and post your blog and get tons of free traffic.

Blogging for money step 3: Once you are getting good traffic to your blog, there are several ways to make money. First, if you haven't already, you should sign up for a Google Adsense account. These are ads you can place directly on your blog and get paid for every time someone clicks on their ads.

You can also sign up with some affiliate programs and promote their banners on your blog for another form of income. You will get a commission every time someone signs up for their programs from your blog.

There are also different companies that will pay you for leads that you provide them. This can be a very good form of income because your blog visitors don't have to pay for anything. A lead is simply a name and address and these companies will pay anywhere from $1 to $30 for leads you bring them.

As you can see, blogging for money is quite easy. The most difficult part of the process is just getting the blog setup. Once you are over that step, making money is as simple as posting to your blog. If you post on a consistent basis, you will get more traffic. The more traffic you get to your blog, the more money you will make. Get started today!

Wednesday, June 11, 2008

Internet Advertisement

Need traffic for your website? Want to generate traffic and don't know how? Need ideas on getting people to visit your website? With this article you will find most of your questions answered.

Any business requires promotion in order to flourish. This is evident from the fact that businesses depend a lot on advertising to reach the desired audience. With all the conventional media backing you, if you still feel that you are missing out the desired audience then it is the ripe time for you to consider website or Internet advertising.

Internet advertising has been very useful in generating traffic to websites and in turn helps them do more business. When the correct banners and advertisements of your product or service are placed on many websites on the internet, there are chances that many people going through those websites will visit your website.

The basics of Internet advertising is all about creating traffic flow towards your webpage. Proper efforts made towards advertising online will definitely help you in generating traffic towards your website.

One major advantage with advertising online is that it is much cheaper if compared to the conventional methods of advertising. With the growing popularity and usage of Internet, the significance of advertising on websites remains unchallenged. With the power and reach of Internet, you will have a huge target market out there that you can use by using Internet advertising techniques.

If dealing with online business, advertising online becomes really important and is also very effective. You can use a combination of online advertising methods to get the desired result. For instance, you can place all your advertisements in a website that has the maximum visitors a day. This is crucial because more visitors will ensure that you get good numbers of visitors to your webpage and business through the advertising program.

To start with advertising on the Internet, you can create an advertisement that is attractive and interesting and delivers your message clearly. Make it attractive, as the chances of people clicking are more. The best designs are the ones that use fewer words and fewer images but are simple and thus more effective.

The most common form is the banner ads for online advertising. PPC ads can also be another method of profitable advertising online. You have to use the space of the PPC ads effectively to get the maximum result. Use keywords in the ad and make the title and ads attractive.

Email marketing can be another effective online advertising method. In case of email marketing, always create the email advertisement with care not to get it labeled as Spam. You can publish a newsletter, to make online advertising for you. If you want to use a newsletter, make it interesting with good content. Send repeatedly after a fixed time with new contents. You can use blog and RSS feed, forums for online advertising. In all of them you have to provide something interesting to the readers to make it effective.

Tuesday, May 13, 2008

Increasing Link Popularity with Submitedge.com

There are many manners how to improve popularity of Links. If you are a webmaster which is hungry for a better row in search engines, this article was written for you. There are hundreds of factors which determine your position of Search Engine. Except factors of on-page there are factors of in the off-page too. And these factors seem to be most important for large search engines like Google, Yahoo! and MSN.

When I speak about off-page factors like Link Building, I mean not only the number of the links pointing to your website. If you want to achieve top positions in search engines you must care about relevance of your back links. Let's say you are a web designer. In your case the most valuable links are from another web designers websites. Very valuable will be links from related industries like web hosting, search engine optimization (SEO) or webmaster tools. By contrast, link from site like online casino will have minimal value for you. From this reason exchange links with relevant websites only. Internet is full of sites related to yours so why waste your time with gaining worthless back links?

The glance of Let to other factors used by search engines to determine the value of the back links. You probably heard "one-way" and "reciprocal" links. One-way links are links where webmaster of site A links to site B but webmaster of site B doesn't link back to site A. Reciprocal links are links where webmaster A links to site B and webmaster B links back to site A. There are two important facts:

1. One-way links have a little higher value for search engines. Search engines suppose that one-way links are most likely natural and predicate the quality of the linked website.

2. Reciprocal links have a little lower value from the reason mentioned above. But it is easier to get reciprocal link then one-way link (In case that your site is quality, of course. For poor websites it is always difficult to gain back links). Anyway relevant reciprocal link is always better then one-way link from unrelated website.

The last factor I will describe in this article is the age of the domain. If you get link from the 5 years old domain the link will have higher value then link from the new site. Many spammers register domains for one year, use them as link farms and when they are banned by search engines (it takes probably less then one year) then they don't renew this domain and register a new one. On the other side, if the site is a few years old and had never used any unfair SEO tactics, search engines give this site higher importance.

So if you are trying to improve link popularity of your website, don't forget that it is not only about pagerank. You need links from quality websites. Making your website the best in your field is the right way how to get these valuable links.

Sunday, April 20, 2008

How To Make An Income As A Freelance Blogger

Make abiding you don't do is yield on added online writing than you can do and be actual careful as to who you address for. Many able bloggers accept listings of acceptable and bad administration so be abiding to apprehend the comments that anybody has about a accurate alone or company.

Blogs can be categorized in altered ways. A blog column could abide of 300 words on your thoughts and opinions on a accurate accountable or it could be a 300 chat account article. Several companies are now calling online writing blogs.

Whatever you are blogging on, you will charge to body up a ability of the subject. Of course, it is best to aim for capacity that you are already accustomed with. If not, you will accept to absorb some time on researching what the accurate commodity is about.

You charge to be abiding that you address alone facts about that accurate accountable and not apocryphal statements. Even added important is to abstain plagiarism. Copying added people's plan will ruin your acceptability and could cause all kinds of agitation for your employer.

In a lot of cases if accomplishing analysis you can just do a Google seek on the exact affair and a lot of acceptable it will affectation added online writing for use as information. You can apprehend a few of the added online writing and afore you apperceive it, you will accept a lot of account in your arch as to what to write.

While there is affluence of blogging plan out there, it will yield some time and accomplishment to body up a appropriate income. However, already you authorize a name for yourself you should be in a position to ask for a reasonable bulk per commodity or post.

It can be a acceptable abstraction to yield on baby projects initially so you can feel them out to see if they are accepted and are traveling to pay. Already you authorize a acceptable accord with a applicant or clients, you will be accessible to yield on bigger projects for them.

Wednesday, April 16, 2008

5 Secret Keys To Building Website Traffic

You do not have to do this even if the money is available. There are many overlooked ways to generate low cost website traffic without having to spend what you cannot afford. Many people have banked on high cost methods and have ended up losing their wallets over it. This is a list of five simple ways to get quality website traffic.

1) Exchange links with other high ranking websites:- This is a highly proven method. Many webmasters are willing to exchange links with one another so that they can produce more public awareness about their sites. You will soon see the sudden upsurge of the traffic coming in to your site from other websites.Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines rank high sites that have inbound and outbound theme related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs of paid marketing.

2) Join a traffic exchange network:-This is similar to exchanging links but on a much higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can also use those credits when viewing other websites within the network.Traffic exchange services are the viewing of another website in the same network. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your website is quickly increased.

3) Submit articles to high ranking directories:-There are many directories and online encyclopedias on the internet which provides free space for articles to be submitted. If you want to save money, you can do the articles yourself.Make sure to write articles that are within your website’s theme. Write something that you have expertise on so that when publishers read it, they can feel your knowledge about the subject and eagerly visit your site.

4) Create a free newsletter:- This may sound like hard work because of all the articles you may need to use to build a newsletter but it is not so bad. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

5) Join online communities and forums related to your website:-This only requires your time and nothing else. You can share your knowledge and expertise with many online communities within your theme. You can also get free advertising due to the forum’s traffic.

Share your thoughts and let them see how knowledgeable you are with the subject. As you build your reputation, it makes it makes your website look like an honest business that could be trusted by many people.

Wednesday, December 26, 2007

Finding Good Reciprocal Links

What should you be looking for when you are attempting to build reciprocal links?
Most people with a little knowledge think the answer to this question is simple. PR rank.


Well yes, PR rank is important, but it is not the be all and end-all to reciprocal linking and search engine placement.

Pagerank is important to a Google listing for your market keywords but Google a long time ago decided to make things a little more complicated than just awarding placement to the site with the largest number of high PR ranking links.

Google does not like you buying links so it started to put more importance on the relevance of the site linking to you as well as the page rank. So as far as Google goes what you need to find are high PR relevant sites to yours.

That is a little more difficult, but not impossible.

First you need to find relevant sites. This is easy as all you need to do is search for the keywords that you wish to be ranked for and up pop millions of pages that you eventually dream of overtaking. Now you want to find those sites that will exchange links. To do this just search for keyword + Add Url + Add Link or a combination of the two. This will find you pages where there is add link in the text of the page somewhere so more than likely they are open to exchanging links.

First, go to the homepage and see if the link pages are linked from it. This will tell you if the page your link is going to appear on will ever have any value. If the page where your link is likely to appear is more than two clicks away from the homepage I would disregard it unless it is a high ranking site with PR valued links pages already.

Also check the source code of the links page. There are sneaky, underhand people out there who will put a meta tag in the head portion of the page HTML with a no follow tag. This tells the search engines not to look on this page. Your link will never be found whilst the link you put on your site will add value to their site.

Good link hunting.

Tuesday, December 25, 2007

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