Saturday, February 14, 2009

6 Reason Why Seo Is Essential

Search engine optimization, also known as SEO, is what can contribute to high traffic ratings to your website. Everywhere website are struggling to get noticed in the world of the Internet. Search engine optimization aims to attract more visitors to a website by helping it attain a higher ranking in the search engines. This basically means that SEO’s number one goal is to make a website appear on the first pages of a search engine such as google. Here are 6 reasons why search engine optimization is important.

1. 91% of Internet users use search engines to navigate the web

2. 85% of search engine users do not look past the first 2 pages of results. This means that people rarely look at more than 40 search engine results.

3. There are nearly 300 million people that use search engines everyday.

4. Search engine optimization is cheap if you hire professionals, but if you know how to do it yourself it is free.

5. 80% of Internet users say search engine are the leading vehicle for discovering web sites. This study shows that search engines surpass banner ads, web links, e-mail links, proving that SEO is more important than any other media outlets online.

6. Between 78 - 84% of all website traffic comes from search engines. This means that people will look in search engines just to visit your site.

These are just a few of the reasons why you should start investing your resources into search engine optimization. Search engines have proven themselves to be the most powerful way to market your website. With out there help it will be hard to attract traffic to your website. Competition is tough and to beat it you need expand your search engine optimization

Saturday, February 7, 2009

RSS Feeds

RSS content syndication is a relatively new member of the internet marketing family of campaign options. And, it seems as though new uses for RSS content are coming about very quickly. This is possibly due to recent changes in the way that major search engines like Yahoo! and Google want web site owners to advertise.

It seems like it shouldn't matter to the search engines - the way you choose to market your website. But, it does when your link popularity begins to fall due to too many links on irrelevant web directories, etc. With RSS content syndication, you will not face that problem. And the better your content, the better the chances of increasing your standing with the search engines (not to mention your site visitors).

RSS feeds are no longer just appearing on the large news sites in order to show the latest headlines. They are appearing on internet-enabled cell phones, PDA and other mobile devices. The reason this is possible is the simple XML format used to produce the RSS feed. By using RSS syndication to spread the word about your site, you are now using one of the best advertising methods for reaching the "non-traditional" web browsers installed on these mobile devices.

Anyone familiar with web directory will understand the approach recommended for RSS syndication that I will term "many doors." The many doors approach means that you are providing several different headlines for the SAME article! If you have done directory submissions, or worked with a directory submission service this is what you provided for anchor text and site descriptions.

So, you can see that while some level of time investment will be required... you will no longer need to generate huge numbers of SEO content in order to "trick" the search engines. As a matter of fact, you will probably want to concentrate your efforts on providing a few high-quality relevant articles that will gain and keep the attention of your site visitors.

You will need to generate content an update your website frequently if you want your RSS content syndication technique to be an effective form of marketing. Why?

The answer is simple, but often overlooked by those publishing RSS content for syndication. When site visitors become accustomed to looking at an RSS feed for teasers about new information they can use, and they notice that there have not been any new additions for a while they stop looking. If you decide that RSS content syndication is a good marketing tool for your site, understand that you are committing a small amount of time in order to draw and keep your web site traffic.