Monday, April 28, 2008

Search Engine Marketing

The whole facade of marketing has undergone a huge change thanks to the technological development. Search engine marketing is just one of the outputs of this change. This is no longer a part of the search engine optimization methodology but is a totally new term. Search engine marketing

• Locates a website
• Researches a website
• Submits a website
• Positions a website
Within a good search engines for increasing page rank, improving the site traffic, maximum exposure and effectiveness.

Search engine marketing may also perform the tasks of choosing the target keywords and keyword phrases for the web site’s meta tags. Search engine marketing either through paid search and natural search optimization, gets in highly qualified visitors

This field is growing at a faster rate in spite of being subjected to constantly changing algorithms and business models of search engines. There are certain upcoming trends in Search Engine Marketing that have been discussed below
MSN’s New Search Engine:

Google, MSN and Yahoo are the topmost search engines for a long time. However recently, MSN launched its own index. Prior to this, MSN would depend on Yahoo to showcase its search results. Currently MSN is using Yahoo/overture paid search results in the Sponsored site section of its search results pages. MSN will soon be launching their own paid search product which will present search engine marketers with increased keyword inventory along with another search site.

Another important factor to help in search engine marketing is content. Search engines have given more importance to on page optimization with its focus on tags and content components. Google gives more importance to relevant and original content on topics in relation to your business. Our previous article “Articles: Tools for marketing” has explained the concept of content for marketing in details.

Search Results:
Search engines are becoming more refined while indexing websites. Their algorithms keep on changing which in turn changes the search results. The Jagger update by Google is a very good example of changing search results. The Jagger update changed the rankings of many sites as it indexed the sites on the basis of content. So the websites having relevant and original content found themselves on the first few pages.

Integration of Search Engine with other forms of media:
Incorporation of search engine marketing in various companies has increased in few years. Search engine optimization and paid search have always been considered different from other online marketing techniques. However, both traditional and interactive marketers have comprehended the benefits of Search Engine Marketing as an important technique in marketing.

Sunday, April 20, 2008

How To Make An Income As A Freelance Blogger

Make abiding you don't do is yield on added online writing than you can do and be actual careful as to who you address for. Many able bloggers accept listings of acceptable and bad administration so be abiding to apprehend the comments that anybody has about a accurate alone or company.

Blogs can be categorized in altered ways. A blog column could abide of 300 words on your thoughts and opinions on a accurate accountable or it could be a 300 chat account article. Several companies are now calling online writing blogs.

Whatever you are blogging on, you will charge to body up a ability of the subject. Of course, it is best to aim for capacity that you are already accustomed with. If not, you will accept to absorb some time on researching what the accurate commodity is about.

You charge to be abiding that you address alone facts about that accurate accountable and not apocryphal statements. Even added important is to abstain plagiarism. Copying added people's plan will ruin your acceptability and could cause all kinds of agitation for your employer.

In a lot of cases if accomplishing analysis you can just do a Google seek on the exact affair and a lot of acceptable it will affectation added online writing for use as information. You can apprehend a few of the added online writing and afore you apperceive it, you will accept a lot of account in your arch as to what to write.

While there is affluence of blogging plan out there, it will yield some time and accomplishment to body up a appropriate income. However, already you authorize a name for yourself you should be in a position to ask for a reasonable bulk per commodity or post.

It can be a acceptable abstraction to yield on baby projects initially so you can feel them out to see if they are accepted and are traveling to pay. Already you authorize a acceptable accord with a applicant or clients, you will be accessible to yield on bigger projects for them.

Wednesday, April 16, 2008

5 Secret Keys To Building Website Traffic

You do not have to do this even if the money is available. There are many overlooked ways to generate low cost website traffic without having to spend what you cannot afford. Many people have banked on high cost methods and have ended up losing their wallets over it. This is a list of five simple ways to get quality website traffic.

1) Exchange links with other high ranking websites:- This is a highly proven method. Many webmasters are willing to exchange links with one another so that they can produce more public awareness about their sites. You will soon see the sudden upsurge of the traffic coming in to your site from other websites.Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines rank high sites that have inbound and outbound theme related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs of paid marketing.

2) Join a traffic exchange network:-This is similar to exchanging links but on a much higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can also use those credits when viewing other websites within the network.Traffic exchange services are the viewing of another website in the same network. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your website is quickly increased.

3) Submit articles to high ranking directories:-There are many directories and online encyclopedias on the internet which provides free space for articles to be submitted. If you want to save money, you can do the articles yourself.Make sure to write articles that are within your website’s theme. Write something that you have expertise on so that when publishers read it, they can feel your knowledge about the subject and eagerly visit your site.

4) Create a free newsletter:- This may sound like hard work because of all the articles you may need to use to build a newsletter but it is not so bad. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

5) Join online communities and forums related to your website:-This only requires your time and nothing else. You can share your knowledge and expertise with many online communities within your theme. You can also get free advertising due to the forum’s traffic.

Share your thoughts and let them see how knowledgeable you are with the subject. As you build your reputation, it makes it makes your website look like an honest business that could be trusted by many people.

Monday, April 7, 2008

Basic SEO Troubleshooting

There are a number of good SEO checklists you can use when you start to optimize your web site for the search engines. They’ll help you make sure you don’t miss anything as you climb to the top of the search engine results pages (SERPs). But what do you do if you’ve done everything you can think of and your site doesn’t seem to be going anywhere?

Every SEO seems to confront this frustrating situation sooner or later. Fortunately, there are forums devoted to SEO. Many heads with lots of experience, often with very different kinds of sites, can come up with things to check that one person beating his or her head against a bunch of pixels might not have considered. Developers call the practice of trying to figure out why a particular program isn’t working the way it should “troubleshooting.” This article will cover some of the things you’ll want to consider when troubleshooting your web site’s SEO.
It was inspired by a thread in our own SEO Chat forums. The original poster mentioned that he maintained a site that had less than half of its pages listed in the main index of Google. He made some major changes to its internal linking structure to fix some mistakes he’d made earlier; Google also isn’t listing his internal links correctly now. He’s looking for some kind of checklist so he doesn’t feel like he’s just stabbing in the dark.
The first check he can perform, of course, is to make sure that his site is set up in accordance with Google’s own guidelines. The search engine just recently updated these guidelines to be clearer and include more information. If you scroll down to “Quality guidelines – specific guidelines,” you’ll see that many of the bulleted points now contain hyperlinks that take you to more information about specific issues, such as hidden text. Take your time with these to make sure you fully understand the guidelines.

Once you’ve done that, a lot of the things you need to check fall under proper site maintenance and making sure that Google can see everything you want them to see. This won't solve all your problems, you understand, but enough items can be accounted for in this way that it’s worth going down the list.