Thursday, September 4, 2008

Top reasons to multiple redirected URLs

There are several ways to redirect domains, but, most of them will get you in difficulty with the search engines. The search engine friendly way to redirect URLs is to use what is know as a 301 redirect (you can see how Google and Yahoo! specifically endorse this kind of redirection). Here is my take about the different redirection methods and their implications on search engine optimization:
There are multiple reasons to redirect URLs. For one, your web pages may have moved but their old URLs may still live in users' bookmarks or in search engine indexes. Without implementing some sort or redirection, that traffic would be lost
On occasions, you may also want to register several extensions for your domain name: '', '' and '', and have '' and '' automatically redirect visitors to your site, hosted under ''.

Besides, if your company sells several products, you may want to give each of them an individual domain name, and have it point to a specific subdirectory of your main site. For illustration, if you own a site that sells a product called 'Marketing Made Easy', you may want to set up a domain such as '', and redirect it to subdirectory:


Anonymous said...

301 redirect is probably best for search engine optimization. It tells google where the new web page is keeps on crawling through the old page that redirects to the new one.