Does SEO Mean "More Traffic"

Some SEOers now concentrate on getting more traffic as their premier goal, because most business owner can not wait for months to see the improvement of their ranking in search engine. The Boss is the boss; they care more about the result, especially the small business owner.

Actually, the word "SEO" does not mean "getting more traffic". Even those who have no knowledge of SEO can get much traffic. We have different ways to get traffic: Emailing, Ads on other sites, affiliate program, or even buy the traffic...All those ways may get significant traffic to a site, but they are not SEO method, because they can not ensure the rank in a search engine for a search term.

Emailing, when someone receive your mail, and he opens and clicks on your link, they are your traffics, but the inbound link served as a determined factor for search engine ranking does not include the link in one's mail. So whatever it's a text link or an image, search engine spider does not recognize the link in one's mail

If you have enough budget, you can advertise on other sites by putting your banner on their site. But remember that the search engine spider does not visit the words on any image, so your banner can not affect your search engine ranking, even though they can bring so much traffic to you.

Affiliate program is now a popular way to get traffic, and it is both welcomed by the business owner and SEOer. Firstly, it usually does not cost if affiliate does not generate any sales. Secondly, SEOer may get many backlinks through affiliate program and some backlinks where the page has high PR and highly related content can improve the link popularity and so they can improve your search engine ranking. The important is to offer both banner link and text link to your affiliate.

Some business owner may be not patient enough and want to get traffic in a very short time. Yes, it exists the way to get much traffic in one night - we can buy the traffic from others. It's simple and quick, some traffic provider robot generated traffic b which the hits are generated by the script. There are also traffic providers who offer traffic through PTP (pay to promotion) system by which the traffic is generated by human and sometimes they can even boost your business. But SEOer need to pay attention to the purchase of traffic, because some search engine like Google will block the site of which traffic is boosted in unusual way.

So, we have a choice to decide, boost your traffic now or let SEO do his job to improve the search engine ranking which is a long term strategy.