Monday, February 4, 2008

Types of Online-Advertisement

Advertising on the Internet or World Wide Web be come popular in the recent years. Many corporation, enterprises and personal has been taken the advantage on-line advertising and you can see ads on any web pages you browse. Browsers can go to any search engines or directories and types the keyword phrase related to what they are looking for, hit the “Search” button and they can get a huge list to narrow down the search. This is a time saving and cost effective type of advertising if you do it properly.

Legitimate ads take very small size to download without interrupting the basic functions of the website. An ad that enlarges and changes the contents of the page being displayed is known as expanding ad. Advertisements which are displayed in a video form on a website is known as a video ad. There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO.

CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed.

CPV means Cost Per Visitor that advertiser pay for the unique visitor whom the advertisement was delivered.

CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement.

CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service.

CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.

The Internet advertisement is not only used to promote product or service, actually it can be used for many other purposes like promoting charity, education for group meeting.

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